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Avant eyes 20 per cent of Indian flooring market in the next five years

• The German-engineered sustainable interior solutions provider caters to projects of any scale in residential, commercial, corporate, retail, hospitality, sports, transport and marine sectors.
• Avant Flooring’s zero absorption properties reduce air conditioner load, saving 30 per cent of electricity use and resulting in lower carbon emissions.

Mumbai, India – November 06, 2014: Avant Holding GmbH, the leading German company that produces high quality construction and interior products for commercial and domestic sectors, eyes India as a key market of high strategic importance for its flooring solutions. Seeking potential opportunities for revenue growth, Avant is currently on course to capture 20 to 30 per cent of flooring market share in India in the next five years.Avant Holding has already strengthened its presence across the South, North and Western Indian markets though the distribution and sales network via its Indian Joint Venture partner NCC Urban. As the demand for Avant products is continuously increasing from both the retail and projects sectors, the company has now made available its entire product range across all states within India.

Avant Holding provides sustainable solutions to projects of any scale, bringing the elegance and beauty of nature to interior and exterior spaces without cutting down a single tree. The company manufactures a growing line of products — Flooring, Roofing, Wall Paneling and Ceiling — all under the “Avant” brand name to cater to commercial and domestic sectors alike. Available in more than 20 countries, the avant-garde products have been a global success; owing to its high-quality and focus on sustainability.Prestigious brands and projects across India have been using Avant Flooring solutions due to its holistic range of features such as beautiful aesthetics and comfortable feel, waterproofing capabilities, energy saving functionalities and durability. Avant products are reusable, extremely durable and incredibly easy to install and maintain.

Commenting on the reach of Avant products in Indian market, Mr. Antonio Varghese, Chairman and CEO of Avant Holding, said, “We are witnessing an increasing demand within India for smart construction technologies that are sustainable and appealing. Understanding the diversity of the global and Indian flooring market, Avant is providing high quality products that meet the highest international scrutiny, certification processes and real world use. This enabled us distribute a range of solutions viable for use across all countries and climates as well as meet the purchasing trends of both the commercial and private sectors.”

“We are proud of our pioneering achievements in introducing sustainable and recyclable products that help reduce the carbon footprints of cities, and ensure energy saving through recurring revenue. No international or local competitor can provide a flooring solution that has such a comprehensive range of features and benefits as provided by Avant Flooring,” he added.

Speaking on the potential growth opportunities for Avant Flooring solutions in India, Mr. N.R. Alluri, Managing Director of NCC Urban, said, “India is a big market for Avant. Our flooring products witness phenomenal demand here as a number of new real estate projects mainly residential, hospitality and retail projects are being launched across the country. The demand has gone up over the last year, as several construction projects are expected to be completed by the end of this year. The Indian market is leading the way for many different types of development.”

“Flooring has evolved and emerged as a niche sector in India. The customers’ preference is now shifting towards creating beautiful flooring for their premises, with innovative materials playing a key environmental role in the design and lifecycle of the product. While the market for innovative flooring solutions is up across different sectors, the major growth is seen in the residential sector. Avant introduces the best innovative flooring materials that are now available in the market, making a socially responsible green statement for the end-users as they are benefited from the features,” he added.

Commenting on Avant’s business plans in India, Mr. Philip Mazloumian, Director of International Marketing at Avant Holding, said, “Our revolutionary products are only part of the comprehensive service strategy developed by Avant and implemented by our joint venture partner NCC Urban. Across India, we are taking additional steps to increase our dealer network, ensure timely coordination and deliveries, improve implementation during contracting and achieve complete satisfaction from our valuable customers.”

“Avant Flooring provides a life-time of peace and security through our meticulous German approach to research and engineering. The demands of the flooring sector and of smart cities of today require cutting-edge technologies that not only meet everyday challenges such as waterproofing, durability, resistance to insects and bacteria, but are required to combat global challenges such as carbon footprint reduction, lower utility and energy consumption as well as improved recyclability. Avant Flooring is the only product that can provide a comprehensive 20 year warranty,” he added.

Avant’s energy-efficient products are manufactured with composite technology, cutting-edge materials and elegant designs, while conserving the planet earth. Avant caters to different industry sectors — residential, commercial, corporate, retail, hospitality, transport and marine. Avant’s strong flooring panels can withstand the pressures of foot traffic at hotels, airports, shopping malls, office buildings and indoor stadiums. The flooring’s zero absorption properties reduce air conditioner load, saving 30 per cent of electricity use and resulting in lower carbon emissions.

Avant recently received the coveted global ‘New Era Award for Technology, Innovation and Quality’, for its dust proof, anti- static, durability as well as 30 per cent energy savings from Rome, Italy. Avant was also honored with the International Interior Design Association Award (IIDA), USA; Best Enterprises in Oxford-UK; and the prestigious GAIA Award for sustainable products and solutions in Dubai, UAE.

About Avant Holding

Avant Holding Gmbh is a German company involved in manufacturing, import/export, trading, consulting, sourcing, publishing, brand-building and integrated marketing communication. The organisation has built a worldwide reputation for manufacturing and distributing award-winning, high quality, composite and fully sustainable line of products including Avant Flooring, Avant Roofing, Avant Wall Panels and Avant Ceilings. All Avant products are researched and developed in Germany under strict quality controls to ensure consumers are always assured of the highest quality. Corporate social responsibility permeates Avant’s business practices. From developing products with a lower environmental impact, Avant is conscious of their ecological footprint at all times. Avant distributes a product portfolio that not only delivers a true revolution in technology, but also set new standards in sustainable living. This is achieved through the procurement of eco-friendly materials. Avant, an ISO 9001: 2008 Bureau Veritas certified company, has won over 40 prestigious awards from international organizations including the International Star Award for Quality, Geneva, Switzerland; the European Award for Best Practices, Brussels, Belgium; The Bizz Award, Doha, Qatar; and the Peak of Success award from the Bizz 2013 in Atlantis the Palm, Dubai.

Other awards that Avant has won include the “Best Flooring” award from the International Interior Design Association (IIDA), USA; European Business Award (EBA) in the field of construction and finishing materials in Oxford, UK and the GAIA award for their range of sustainable products in Dubai, U.A.E. Avant has offices in Asia, Middle East, Africa, Europe and America. Avant is continually researching and developing new products and improving on their existing range – bringing sustainable products to retail, commercial, residential and governmental developments. For more information, please visit www.avantholding.com.

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Rasheed Palliyalil / Nasreen Syed
Watermelon PR
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